"Mensch" is a remarkably versatile album that offers not only music but also a broader experience, showcasing talented artists such as Karen Vogt, analept, Recue, illocanblo, cat cancer, Mathmatrix, who are already well-known in the label roster, as well as introducing new artists like Alex Smoke and blanckien. 

The album is a blend of ambient sounds, powerful drums, and moody notes, which are typical of Heft's style. The songs feature lush synths, plucks from Japanese koto instruments, ambient pads, huge bass from the 808, and drums from both the 808 and 909. 

We couldn't be more excited to announce the launch of our project, which will kick off with a mesmerizing lead single set to release on October 27th. The fifth track titled "Hive Mind And I" showcases the ethereal vocals of Karen Vogt, an immensely talented Australian singer residing in Paris. Her enchanting contribution to the album truly captivates and casts a beautiful spell over anyone who listens.

Bewitching, stirring, and immersive, “Hive Mind and I” wafts over an ever-shifting and swelling blend of hypnotic, crisp percussion patterns along with densely trembling and buzzing bass floors, enshrouded in alienating dazzly pads, shivering, increasingly pulsing, icy synth glows and an array of vibrating and droning frequencies, to embrace a hauntingly beautiful and emotive powerhouse KV vocal, layering an agony and ecstasy of crushed piercing cries with deep distant echoes, connecting cold and lonely souls with a deeply emotional and vibrant hive mind vibe.  

Surreal, distorted, and thought-provoking, the Le Quang Nhut‘s lyric video syncs curious, global, slice-of-life imagery with the collective consciousness of the soundtrack. A mirage of modern snapshots shuffles intimate inner turmoil with rapid urban flows, and virtual cybernetic fusions to heighten sensory perception into a melancholic disturbia, where alienation, fear, and confusion drip a lone tear of endless beauty into a hypnotic veil of hopeless dreams.